I tried the new Snapple Iced Earl Grey tea. It was sweet, but not overly so - in fact, there are far fewer calories than their other iced teas. I guess they felt they needed to step up a little, what with Ito En's line expanding bottled iced teas (they sell it in the pharmacy on my block - and here I was two years ago searching frantically around the city for just one of their flavors!)
Here's the thing: I used to hate Earl Grey tea in any form. I drank it daily during an early internship where everyone in the office smoked, so when the internship was over it was a dreadful association for me. It's kind of the negative Madeleine, I guess (see the Lushing comments) - but for the life of me I couldn't go near Earl Grey. My Dad took a liking to it and starting drinking it every morning, and since I didn't loathe it the way I do tomatoes I put up with it. I drank Twining's Lady Grey tea here and there, and liked it for its lightness. Gradually I was curious to try the Earl one more time, and I realized it was to my liking once again. So I really don't mind Snapple's efforts.